I am a creative communications executive, content manager, and copywriter who boosts brands through SEO, social media, email, content, campaigns, and transformative digital experiences for global audiences.

After starting my content career in the early 2010s, I’ve built up my knowledge and expertise in the digital industry and have worked on numerous creative projects.

With extensive experience in the digital sector, I specialise in managing and executing content for brands across various industries. I’ve collaborated with clients in beauty, fashion, lifestyle, leisure, personal finance, banking, personal care, luxury, careers, the built environment, sustainability, food and beverages, insurance, property, education, travel, home and interiors, personal development, and wellness.

Content Management Systems: WordPress, Squarespace, Blogger, Wix, Sitecore, Umbraco, SilverStripe, Journo Portfolio and custom-made CMS for David Lloyd Leisure (Netflify).

Customer Relationship Management System: HubSpot.

Email marketing: Mailchimp, Constant Contact, HubSpot and Substack.

Graphic design tools: Canva, Sketch and Figma.

Social and content tools: Buffer, Hootsuite, HubSpot and IFTTT.

Personalisation tool: Webeo

SEO tools: Keysearch.co, Yoast, Google Search Console, Screaming Frog and Semrush.

Project management and collaboration tools: Slack, Trello, Monday.com, Octopus.do, Jira, Miro, Azure DevOps, Microsoft Planner and Asana.

Writing/editing tools: Grammarly and Hemmingway Editor.

AI tools: ChatGPT, Copy.AI, Grammarly and Jasper AI.

“Chichi has proven to be an excellent and valued member of her teams and everyone enjoys working with her. She is always efficient, reliable and enthusiastic. She delivers what we need, never lets us down and adds a lot of energy to her teams. Her efficiency, energy and ability to listen well ensure that she is delivering results time and again, and often before deadlines. Given that she has multiple projects, all with their specific demands, it’s impressive that each team feels they get her undivided attention to tasks - showing that she has a great capacity for juggling assignments and prioritising her workloads.”

— Digital Marketing Agency

“Chichi is always diligently looking for ways to advise clients/teams on improvements to make their content strategy. Her role has grown over time as she takes on additional projects and her reputation expands across the agency.”

— Digital Marketing Agency

“Chichi consistently delivers work of a high standard. She is conscientious, always engaged in what she does and strives for the best possible results. She works diligently and methodically and has strong communication - and as a result, she enjoys a high level of trust from her team leaders. She is also showing resilience in the face of challenges, navigating any issues with patience and pragmatism. Beyond the execution of the work itself, she is always described as a pleasure to work with, helpful, kind, and with a real “can-do” attitude.”

— Digital Marketing Agency

“Chichi is great to work with because she is awesome! She’s successfully picked up campaigns and taken the lead on delivering copy for upcoming B2B pharma events. She’s inspiring to work with because she has such a great attitude. Her copy is excellent and so is she!”

— Global B2B Pharma Client

“Chichi is a fantastic writer! She always keeps my readers engaged with her superb writing style!”

— Beauty Client

“Working with Chichi to write content for my website was an effortless and straightforward experience. Communication was fast and she was willing to make editorial changes as requested. I am impressed by her great work and speedy turnaround. I highly recommend working with her.”

— Beauty Client

“Huge shout out to Chichi! She’s been so helpful and super fast with many copy requests coming in! I love her ideas and enjoy working with her!”

— Global B2B Pharma Client

“Thank you for taking on extra projects with such a positive approach. You have been an integrated team member of Informa since day one. Now that the workload is increasing, you are up to the challenge and have a wonderful ‘can-do’ approach with impressive organisation skills and a great overview of long term planning to make things move at an optimal pace. It is a pleasure to work with you and so impressed by your achievements so far!”

— Global B2B Pharma Client